Article
5 August 2024
If you're looking to shake things up and try something different from the usual raffle tickets, here's a quirky and engaging idea – sell keys instead!
This fun approach puts a unique spin on traditional raffles and works especially well with smaller, high-value prizes like gift cards, vouchers, or jewellery. The idea? Lock the prizes in a chest or box and only a few of the keys will open it!
Start by collecting your prizes. This method is best suited to compact, desirable items rather than bulky ones. Lock them in a chest (a clear one adds to the intrigue!) and sell keys instead of raffle tickets. Only some of the keys will unlock the box, and those lucky enough to open it get to choose a prize.
You can decide whether the prizes are visible or go all out with mystery packaging for extra suspense.
This idea works best when the key-selling and unlocking is part of a live event. Consider using it at:
Quiz or bingo nights
Gala dinners or shows
Fetes or markets
Graduation events
End-of-year celebrations
Build excitement in the lead-up by showcasing prizes on your event website or Facebook page. For more tips on promoting your event with social media, click here.
Go Glam with Custom Keys
For a bit of flair, use an impressive padlock and get multiple keys cut. Many key-cutting services can do this, and some may even donate keys in exchange for some event promo.
Use Donated Keys
If budget is tight, use a padlock that comes with a couple of working keys and ask your community to donate old keys. Just make sure the working keys can’t be easily picked out from the rest!
Use Envelopes for Fairness
To keep things fair (and avoid clever eyes spotting working keys), pop each one in an envelope. If you go this route, make sure every key is sold—otherwise the winning one might never get picked.
Keep in mind: every key buyer will want their turn at the lock. So if you sell too many during a short event, it can slow things down and kill the vibe. Also, if the first person opens the chest, everyone else misses out.
Here are a few ways to avoid that:
Limit Key Sales
Sell fewer keys at a higher price point for premium prizes (e.g., $50 per key). You could say, “Only 30 keys available – 1 in 10 chance of winning!”
Instant-Win Raffle Style
For larger events like fetes, turn it into a fast-paced game with smaller prizes. When someone buys a key, they try it on the spot. If it opens – they win! Prizes could include free rides, meal vouchers, or stall discounts. This works best with reused keys and a steady stream of prizes.
In a Nutshell:
Fundraising with keys is a great way to add theatre and excitement to your next event. It’s flexible, fun, and offers a great visual – especially when there’s a crowd watching every attempt. Just make sure to plan your setup carefully, manage flow, and match the format to your event size and timing.
Happy unlocking! 🔐
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