'Just One Thing' Letter

Effective communication is the cornerstone of successful fundraising in any school community. The "Just One Thing" letter, (a free template, of course, is included as part of the Fundraising Whisperer's Toolbox!) engages parents and guardians in a meaningful and effective way. 

The Just One Thing Letter

The concept of "Just One Thing" is powerful because it emphasises that even small contributions are valuable. This lowers the barrier to entry and encourages more parents to participate, knowing that they can make a difference without a massive time commitment. By offering multiple ways to get involved and different communication channels, the letter ensures that there is something for everyone. The primary aim of the "Just One Thing" letter is to foster a sense of community and involvement among a school or club community. By welcoming both new and returning families, the letter establishes is friendly, inclusive and demystifies your organisation. 

How, What, Why and When

1. Warm Welcome: The letter starts with a warm welcome, making it clear that everyone is part of the school community.
2. Engagement Options: The letter provides multiple ways for parents to get involved, from receiving updates to participating in various activities. This flexibility acknowledges the diverse capacities and interests of parents, making it easier for them to contribute in ways that suit them best.
3. Clear Communication: By explaining your purpose and giving parents options, the letter reassures parents that they will not be overwhelmed with demands or pressured into roles they are uncomfortable with.
4. Form Inclusion: Including a form for parents to fill out is a practical way to gather essential information and preferences without making it seem like a chore. It allows parents to indicate their willingness to help in specific areas without any pressure.
5. Multiple Channels: Highlighting the different channels through which your organisation communicates (newsletters, emails, Facebook) ensures that parents can stay informed in their preferred manner, and hopefully be more aware of your messages!
6. Effective Data Collection: The included form is a straightforward and effective way to collect important information about the parents' interests and availability. This data can be used to tailor future communications and requests for help, making the P&C's efforts more targeted and efficient.

Conclusion

The "Just One Thing" letter is a great example of effective school and club communication. Its success lies in its simplicity and inclusivity. By welcoming parents warmly, demystifying the P&C or club committee, and offering flexible ways to get involved, it can build community and encourage participation.