Article
1 April 2025
Looking for a fun, low-effort way to add some sparkle (and extra dollars) to your school movie night? Say hello to the VIP section – your ticket to more fundraising, happy students, and a memorable event.
Whether you’re hosting an outdoor movie under the stars or transforming the school hall into a cinema, creating a VIP experience adds a touch of excitement - and a whole lot of fundraising potential.
Think of it as the best seat in the house. A VIP area at your school movie night is a designated, premium space with perks. You can sell tickets at a higher price, use it as a reward for student achievements, or even offer it up as a raffle prize or silent auction item.
It’s the kind of small detail that can make your movie night feel like a major event - and make your fundraiser more profitable.
Here’s why rolling out the red carpet is a brilliant idea:
🎟️ Boost your fundraising: VIP tickets can be sold at a higher price, often bundled with snacks or extras.
🏆 Recognise student efforts: Use VIP access to reward students who’ve gone above and beyond - top fundraisers, most improved, best team player… the list goes on.
🤝 Create sponsor value: Offer a business the chance to sponsor the VIP section. Think branded cushions, banners, or exclusive popcorn tubs with their logo.
🚨 Encourage early ticket sales: Limited VIP spots can create FOMO and drive faster bookings.
✨ Add excitement and exclusivity: Everyone loves a velvet rope moment - especially the kids.
Choose the best vantage point - which might not always be directly in front of the screen. Consider sightlines, sound, and distance. Mark it off with bollards and rope, or go all-out with a red carpet entrance. Fairy lights, signage, and a private entry path will instantly set the VIP mood.
Don’t settle for picnic rugs when you can create an outdoor cinema worthy of Hollywood (or at least Hollywood Heights Primary).
Beanbags
Inflatable lounges
Air mattresses
DIY cinema seats (check out Not Just A Housewife for a clever pallet-style project - build once, use every year)
Inflatable kiddie pools filled with cushions and pillows - yep, that’s a thing, and it’s brilliant
You’ll likely be selling popcorn, lollies, and drinks to the crowd, but VIP guests should feel like they’re getting something extra.
Ideas include:
Mini lolly buffet for VIPs only. Here's some tips and tricks to help you.
Bottomless popcorn refills
Access to a fridge/freezer for unlimited drinks and choc tops (a borrowed camping fridge works wonders)
A mini picnic box pre-packed with goodies
A drinks caddy or tray service on standby
Want to turn the VIP dial up to eleven? Assign a “butler” to the VIP area. They can:
Take snack orders
Bring drinks and treats
Fluff pillows or adjust blankets
Even offer a cheeky neck massage before the movie starts (depending on who's volunteering - we see you, Principal Dave)
Hint: Get your school principal, P&C president, or club captain to don a bowtie and play along. It’s a crowd-pleaser.
If parking’s tricky at your school or club, give your VIPs access to:
The staff car park
Drop-off at the front gate
A full valet parking service (student leaders or older kids can play valet with supervision)
Not only is it practical - it makes the experience feel extra exclusive.
Here are a few simple ways to introduce the VIP option:
Sell VIP tickets in advance: Include all the perks - snacks, seating, and something sparkly (even just a glow stick crown).
Bundle as raffle prizes: Great incentive for pre-event fundraising.
Use as student rewards: Perfect for end-of-term recognition, or to celebrate positive behaviour and effort.
Create family passes: “Family VIP Packs” can include premium seating for four, snacks, glow products and early access.
It’s all in the experience: People pay for how it feels. Make it magical.
Keep it simple: You don’t need to go over the top. A few thoughtful touches go a long way.
Promote with purpose: Use terms like “limited access,” “exclusive lounge,” or “premium movie experience” in your marketing to build buzz.
Take photos for next year: Snap those red carpet moments - they’re great for newsletters, social media, and future event promos.
A VIP section isn’t just a nice add-on - it’s a savvy fundraising tool, a feel-good reward system, and a way to create memories that last long after the credits roll.
So go ahead - add a little glitter to your next movie night fundraiser. Your community will love it (and your treasurer will too).