Article
1 September 2021
I call it background fundraising, others call them passive fundraising, and they involve a benefit to your organisation when somebody purchases or takes some other desired action (eg test drives a certain car). These loyalty programs require a one-time sign-up, communicating the offer to your families and the occasional reminder in your newsletters or via email. They are ongoing and can provide handy extra income. You can be signed up to any number at the one time.
When you are looking at your fundraising strategy, it is very important to have a multi-faceted approach. I suggest one fundraiser per term which include a mix of:
On top of this calendar, are the passive fundraisers that sit in the background.
Most are easy to access as they are available online. If you are lucky enough to live near an IGA they have a great passive fundraising program.
Examples of passive fundraisers include:
When you come across these type of fundraisers, you don’t need to agonise too much over it. Don’t be pushy, but you can let your community know that if they decide to use this supplier, to make sure they use the code or mention your group.
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