Article
17 June 2021
One of the nice things about working in the fundraising community is that people are very generous and willing to share their advice and experience. I approached some of Australia’s most respected fundraising businesses and asked about the most common mistakes they see and their top tips for schools and fundraising groups.
I spoke with Emma McNeilly, founder of Expressions Australia, Sophia Stefanos, Managing Director of Schoolyard Stories, Kellie Gornall, founder of Fundraising Mugs, Victoria Birch from Crowd Comms/Galabid, Katie Jackson designer and owner of School Active Sports, Vince Cargeeg of The Gelo Company (aka Bogan Bingo) and Melissa Symons, the School Fundraising Officer at Australian Schools Plus.
With more than 85 years of experience in the Australian fundraising sector between them, they have been witness to some of the biggest changes in the area, primarily the move away from simple old-school fundraisers towards healthier and more meaningful activities. The other major development is the growing utilisation of social media and digital fundraising which Melissa Symons says ‘allows individuals [to] tap into your own networks and share personal connections to what you are raising money for.’
Author: Shannon Meyerkort
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